John Wellwood, Creative Director

John has 28 years of experience as a creative director, magazine editor, freelance writer, art director and communications specialist in Vancouver and Toronto.

His writing life began in Toronto as a writer and editor for Saturday Night, Toronto Life, Vista and En Route magazines, and for publishers Key Porter Books and Macmillan Press. In Vancouver, John wrote and researched for Vancouver and Western Living magazines. His passion for in-house publishing led him to a six-year position as Publications Manager and Writer for the Asia Pacific Foundation of Canada where he produced books, television segments, brochures and educational resources.

"I grew up hooked on yarns, spending time at the kitchen table riveted by family history as revealed by my mother, father and grandparents. Every telling felt spontaneous, effortless and awesomely creative. My job as Creative Director is to help our editorial and design teams stay on the lookout for those magic moments when information becomes a story. When we catch it everything shifts."