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ECHO BLOG :: REFLECTIONS ON THE POWER OF STORYTELLING

The value of your story (it might be worth $409 million)

November 22, 2010

Filed under: Corporate Culture,Our Clients — Samantha Reynolds @ 9:57 pm

I am delighted to share that one of our recent clients, Farallon Mining, has been offered $409 million in a friendly takeover bid by Nyrstar, a leading global mining company based in Switzerland.

Farallon’s CEO, Dick Whittington, emailed me yesterday to say: “The book played an integral part in the whole process as it allowed Nyrstar to understand – and appreciate – our dynamic, value-driven, culture…always a key consideration to any takeover. They had certainly all read it before making their offer. Thanks again for making us a great book!”

We delivered 500 books to Farallon on July 23rd and they received the takeover offer on November 15th. Not a bad return on the investment in their story, wouldn’t you say?

Farallon book