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ECHO BLOG :: REFLECTIONS ON THE POWER OF STORYTELLING

Empathy Maps: Your First Metric

November 25, 2014

Filed under: Marketing — Jane Hope @ 11:38 am

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All hail the mighty empathy map – this simple, collaborative tool is one of the most useful ways to get inside your marketing target’s head. It works because it places sincere emotional connection at the center of its method. Empathy is the ability to understand and share the feelings of others; it is what allows you to walk in the shoes of another. Tweet This Empathy gives you perspective. Don’t leave that perspective on the table.

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